Case Study · Our Own Brand · Medford, WI
From one litter to a national brand.
Stokeshire Designer Doodles is our own company, started in October 2020 from our family's home in Medford. Every system we build for clients was proven here first, with our own money and our own name on it.
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The Arc
Five years.
One system, built in layers.
Stokeshire didn't grow from a big launch. It grew one layer at a time: a brand, then a website, then a buyer journey, then services and software, each one tested on real families before the next was added.
The start
A family breeding program, a simple website and a waitlist.
One product
Nearly every sale was the same thing: a deposit on a puppy.
The breakout
Sales grew more than 6× as families arrived from 16 states.
The system
Training, delivery and the buyer journey became repeatable programs.
The peak
The best quarter in the company's history.
What We Built
Five layers.
Each one compounds the last.
A brand families trust
Identity, photography and a consistent voice that make a small Wisconsin program read as a national authority, backed by A+ BBB accreditation and five-star reviews.
A search-first website
An 800+ page site organized around breeds, sizes and the questions families actually ask, so new families find Stokeshire before they find anyone else.
A guided buyer journey
From first visit to match to delivery day, every step is designed, documented and repeatable. Families always know what happens next.
Services beyond the puppy
Training, nationwide delivery, guides and merchandise turned a single product into five revenue lines and a longer relationship with every family.
Software behind the scenes
A family app, a pipeline CRM and automation that keep hundreds of families informed and every lead followed up, without adding staff.
System Walkthrough
Walk the whole system.
Five screens, in the order a family meets them.
System Walkthrough01 / 05
01Front door
A brand that earns the first look.
The website is the showroom: breeds, sizes, available puppies and buyer questions, all organized so a family and a search engine can find what they need.
- Site
- 800+ pages
- Built for
- Families and search
- Platform
- Squarespace
Front doorOpen live page →
02Puppy Match
Every family starts with a conversation.
A five-minute match quiz turns a browser into a qualified family, with a breed guide in hand and a clear next step with our team.
- Time
- About 5 minutes
- Output
- A personal breed guide
- Next step
- A conversation
Puppy MatchOpen live page →
03Doodle School
One product became a program.
Training turned a puppy sale into a longer relationship, and into a second revenue line that families ask for by name.
- Running since
- 2020
- Format
- In-home program
- Role
- Service revenue
Doodle SchoolOpen live page →
04Companion
Make the work visible.
A family app that carries what breeders and trainers know into the home, so families stay informed without adding staff.
- Audience
- Families and trainers
- Record
- Follows the dog
- Built
- In-house
CompanionOpen live page →
05Brand system
A brand that can teach.
stokeshire.com packages the whole operation as a brand of its own, ready to teach other breeding programs what we learned.
- Pillars
- Companions · Method · Companion
- Audience
- Families and programs
- Next
- Licensing the system
Brand systemOpen live page →
By the Numbers
2020 to the 2025 peak.
"Before we build your brand, we built ours. Every system on this page was tested on our own business first."James Stokes · Founder, Stokhaus Media & Stokeshire Designer Doodles
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