Simple and On-Brand: Making a Solid Logo

Your brand logo is, in essence, the face of your small business. It’s a seemingly small element that conveys multitudes, from your industry and USP, to your brand personality and ethos. Creating a logo is easy, but creating a good logo is hard. It requires time and consideration to get right, and your logo will go through several iterations before you find the right fit for you. Read on for some useful tips to help you create a logo that works for your brand.Northern Wisconsin Branding Agency and Marketing Firm Logo and Branding Design James Stokes

Branding, Small BusinessJames StokesJanuary 7, 2019Logo, Brand Strategy, Brands

What Is the Mobile-First Index & Why Does it Matter?

What is mobile-first indexing?

When Google crawls a webpage to render and subsequently index it, it looks at it from two perspectives: that of a mobile device, and that of a desktop device. As more an more users are moving away from Desktops and towards mobile devices, it is impartitive that your design and overall UX is for mobile. Google cares and so will your traffic.

WebsitesJames StokesOctober 11, 2018Mobile-ready, SEO, Indexing, Search Engines, Mobile, UX

Small Business Startup Collection | Lutz Family Farms - Heritage Meats

Brand Strategy // Logo Design // Website Design // Content Marketing Video for Wisconsin Farm to Table Website located in Amherst Junction, Wisconsin

Branding | Frances L Simek Memorial Library

Central Wisconsin Library Branding // Logo Design

BrandingJames StokesFebruary 4, 2016Frances L Simek Memorial LibraryLogo

Marketing Strategy: Discovering your Target Market Define your Ideal Client

Before you start marketing, understand who you trying to attract to your band. A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy.

Jantsch, J. (2006). Duct tape marketing: The world's most practical small business marketing guide. Nashville, Tennessee: Nelson Business.

MarketingJames StokesMay 27, 2015Marketing, Ideal Client

Social Media 101 for Small Business

Not sure where to start with social media marketing for small businesses. Here are a few suggestions to get you building a foundation for your online marketing campaign.

Small Business, MarketingJames StokesMay 27, 2015Social Media

12 Ways to Improve your SEO

Marketing, Websites, Small BusinessJames StokesMarch 25, 2015SEO, Mobile-ready, Flash, Google My Business, Link Building, Content Marketing, Keyword, SERP, SWAT, Social Media, Google Analytics

The Periodic Table Of SEO Success Factors

Marketing, Small BusinessJames StokesMarch 25, 2015SEO, Websites

Creating Marketeers: The Power of an Advocate

Small Business, MarketingJames StokesFebruary 25, 2015Advocacy Marketing, Word-of-Mouth, Brands

Digital Marketing: Step Three - Content Creation vs Link Building

Marketing, Small BusinessJames StokesFebruary 25, 2015Content Marketing, Link Building, Influencer Outreach, Domain Authority

The Value of Your Voice : Social Media Marketing

Marketing, Small BusinessJames StokesFebruary 25, 2015Social Media

Digital Marketing: Step Two - What is Social Media?

Marketing, Small BusinessJames StokesFebruary 25, 2015Social Media

Digital Marketing: Step One - Mobile Ready

Marketing, Small BusinessJames StokesFebruary 10, 2015Mobile-ready, Mind Map, Google, SBA, Internet Marketing, Content Marketing, Digital Marketing

5 Steps to Getting More Engagement with Your Visual Content

James StokesFebruary 3, 2015

The Secret to Financial Success: Living with Inconsistent Income

There is no secret to Financial Success, simply spend less than you make. Financial Success, Budgeting, Inconsistent Income, MINT, Dave Ramsey, Saving and more! It can be difficult to run a small business where the income and the spending changes from month to month. What is the solution? How does one grow their business and not go into debt?