I'm writing to express my interest in the Senior Brand Manager position at PESI. I've spent the past 15 years doing the work this role describes — building direct-response marketing systems, creating offers, writing conversion copy, and using analytics to make every campaign better than the last. The difference is I've been doing it as a founder, where every dollar of revenue depended on whether my marketing actually worked.

At Stokeshire Designer Doodles, I built a direct-response engine generating $400K+ in annual revenue through SEO-driven content, email nurture funnels, and premium service offers — all from organic channels. I developed every piece of that system: the landing pages, the email sequences, the post-purchase programs that increased customer lifetime value, and the analytics dashboards that told me what to double down on and what to cut. I created and launched Doodle School™, a structured training program that turned a one-time purchase into an ongoing relationship — the kind of offer architecture that drives retention and repeat revenue.

What excites me about PESI is the opportunity to bring this same direct-response discipline to a larger stage. I understand how to create offers that convert, write email campaigns that move people to action, and build marketing funnels that turn traffic into measurable revenue. I'm not guessing — I'm reading the data, testing the variables, and optimizing based on what the numbers say.

I also bring something most candidates in this space don't: an entrepreneurial mindset forged by actually building and running businesses. I've managed teams, vendor relationships, creative production, and P&L responsibility. I know what it means to own a number and deliver against it.

I'd welcome the opportunity to discuss how my experience in direct-response marketing, offer creation, and analytics-driven strategy can contribute to PESI's growth. Thank you for your time and consideration.