Business James Stokes Business James Stokes

How to Successfully Launch a Business in the Sharing Economy

The workforce as we know it is changing. America is now home to over 27 million business owners, a record high for entrepreneurship in the nation. Much of this entrepreneurial trend is being driven by the millennial generation. Millennials are “starting more companies, managing bigger staffs, and targeting higher profits” than their parents’ generations, according to one study cited in Fortune magazine, which has dubbed them the “Millennipreneur” generation

Read More
Small Business James Stokes Small Business James Stokes

Are Outdated Recruitment Practices Hurting Your Business?

Good employees make all the difference in a company’s culture, productivity, and growth. Yet a growing number of companies are struggling to attract and retain talent. While the causes of recruiting challenges are complex, especially in the wake of the COVID-19 pandemic, many employers are hindered by their own outdated recruitment practices.

Read More
Branding, Small Business James Stokes Branding, Small Business James Stokes

Simple and On-Brand: Making a Solid Logo

Your brand logo is, in essence, the face of your small business. It’s a seemingly small element that conveys multitudes, from your industry and USP, to your brand personality and ethos. Creating a logo is easy, but creating a good logo is hard. It requires time and consideration to get right, and your logo will go through several iterations before you find the right fit for you. Read on for some useful tips to help you create a logo that works for your brand.Northern Wisconsin Branding Agency and Marketing Firm Logo and Branding Design James Stokes

Read More
Websites James Stokes Websites James Stokes

What Is the Mobile-First Index & Why Does it Matter?

What is mobile-first indexing?

When Google crawls a webpage to render and subsequently index it, it looks at it from two perspectives: that of a mobile device, and that of a desktop device. As more an more users are moving away from Desktops and towards mobile devices, it is impartitive that your design and overall UX is for mobile. Google cares and so will your traffic.

Read More