Business, Marketing, Small Business James Stokes Business, Marketing, Small Business James Stokes

The Power of Personal Flare: Why Top Tier Headshots Matter

In today's highly visual world, the power of a professional headshot cannot be underestimated. Stokhaus Media, located in the heart of North Central Wisconsin, champions the art of personal visual storytelling to transform your first impression into a lasting connection. This piece explores the essence of capturing not just a photograph, but a narrative that speaks directly to the viewer. Through a deep understanding of local nuances and a commitment to personalized branding, Stokhaus Media stands as not just a photography studio but as a partner in building your brand's story. Discover how investing in professional headshots can elevate your brand identity and forge deeper connections with your audience.

Read More
Business, Small Business James Stokes Business, Small Business James Stokes

Identifying Red Flags in Retainer Client Relationships

In the labyrinth of freelance retainers, navigating the path to long-term client bliss requires more than just signing on the dotted line—it demands discernment and a keen eye for potential pitfalls. While the promise of steady work and dependable income may beckon, it's essential to remain vigilant for signs that a client relationship may be veering off course. Here, we illuminate the red flags that signal a mismatch between freelancer and client, along with strategies for gracefully parting ways while safeguarding both reputation and professionalism.

Read More
Business, Small Business James Stokes Business, Small Business James Stokes

Navigating Freelance Retainers: The Gateway to Long-Term Client Bliss

In the realm of freelance work, retainers are often hailed as the pinnacle of professional achievement—a gateway to financial stability and creative freedom. Yet, beneath the veneer of opportunity lurk subtle warning signs, signaling potential challenges that may lie ahead. As freelancers and small business owners, it's crucial to recognize these red flags early on and take proactive steps to address them. From vague briefs to micromanagement madness, each indicator serves as a beacon of caution, guiding us toward smoother seas and more fruitful partnerships. By initiating open dialogue, reasserting professional boundaries, and proposing mutual solutions, we can navigate the intricacies of retainer relationships with grace and resilience. For in every red flag lies an opportunity for growth and refinement—a chance to forge bonds that not only endure but thrive amidst the ebb and flow of the freelance landscape.

Read More
Websites, Branding, Web Design, Small Business James Stokes Websites, Branding, Web Design, Small Business James Stokes

5 Essential Web Design Tips

Think of your website as a window into your company. If it doesn’t create the right first impression because it looks and feels dated, it’ll sour visitors on your brand indefinitely. And while you might not want to invest much time or money into design, the truth is that good design pays for itself by providing great user experiences and allowing your hard-earned visits to return additional value through more conversions.

Read More
Small Business James Stokes Small Business James Stokes

Are Outdated Recruitment Practices Hurting Your Business?

Good employees make all the difference in a company’s culture, productivity, and growth. Yet a growing number of companies are struggling to attract and retain talent. While the causes of recruiting challenges are complex, especially in the wake of the COVID-19 pandemic, many employers are hindered by their own outdated recruitment practices.

Read More
Branding, Small Business James Stokes Branding, Small Business James Stokes

Simple and On-Brand: Making a Solid Logo

Your brand logo is, in essence, the face of your small business. It’s a seemingly small element that conveys multitudes, from your industry and USP, to your brand personality and ethos. Creating a logo is easy, but creating a good logo is hard. It requires time and consideration to get right, and your logo will go through several iterations before you find the right fit for you. Read on for some useful tips to help you create a logo that works for your brand.Northern Wisconsin Branding Agency and Marketing Firm Logo and Branding Design James Stokes

Read More