THE CREATIVE PROCESS
01 / Clarity
Every project begins with a complimentary consultation where we define your goals and discover your vision. What is your idea and does it make sense for your brand? What would you like to accomplish? What are your strengths? How can we enhance them? We'll discuss the BEST possible way to execute your vision and define exactly what the scope of work is.
02 / Direction
No project is complete without a solid strategy in place. Through competitive research, visual analysis, key insights, & analytics we'll come up with a plan that will set you apart from your competition. Depending on what type of project we're working on together, this step might involve things like personal brand & design strategy, and/or visual personality direction through moodboard generation.
03 / Development
The design phase is where the ideas begin to come to life. Whether it's a brand identity, a website design, marketing, etc., we'll create something meaningful that clearly reflects your brand. You'll begin to see how graphics, media, & digital content work together to enhance trust and create awareness.
04 / Execution
Once the project is complete, I'll prepare and hand off high resolution files along with a style guide that contains all of the brand guidelines, including color, typography standards, etc. Depending on what we're producing together, I'm happy to provide printer recommendations and work with you through any and all of your production needs!