Name
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Part I
General Information
AKA, just the facts.
Who’s the primary contact for this project? Please include name, email, and phone.
First Name
Last Name
Email Address
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Phone
(###)
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Date
Do you have an ideal date for website or brand launch?
MM
DD
YYYY
Strategic Goals
What is it that you want, really?
Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create.
Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local or far-flung? Young or old?
When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?
If your ideal visitor visited your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal clients spend time on? Are you already interacting with them in a marketing capacity?
Are you an expert in your field? Do you ever write about your industry?
Details
Do you already have an existing website or domain?
Will anyone else, such as partners or employees, need administrative access to the website?
Will you be able to provide assets for your website? This would include: all copy (bios, headlines, products, about pages, etc.), images, and a logo or other branding.
Your Work: Describe your business (Inputs for About Us Page)
What are your key values?
Who are your main competitors?
What makes your different from your competitors?
What are your three goals for your business?
Your Audience: Who is your target audience? (Target Profile)
Reference Websites
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Inspiration
Add Ons
Are there any featured or Ad-Ons or integrations that you require?
Desired Pages with Targeted Keywords
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Give us a list of your pages that you want on your site and what the goal of each page is? What keywords do you want to focus on?
What information does your audience need to know about your website?
What are sample website inspirations that you are looking for? Please provide three samples
If you have a site, what are three things you would like to change about your site?
Is there anything in particular you want on your new site?
Other things you would like on your site:
Timeline
Are there outside considerations that might affect the timeline (e.g. product launches, studio openings, etc.)? What is your deadline and how flexible are they?
