The Value of Your Voice : Social Media Marketing
Sometimes the biggest challenge isn't getting heard, its finding your voice. What am I suppose to say? What will they want to hear or read? Part of building a business is discovering who those people are - the people who value you want you do and will want to hear what you have to say. As a small business owner, it is YOU. Your voice! Your clients are not just interested in what you're selling, but what you're saying - what you know. This is a good place to start. What can you teach your clients that would add value to what you do and enhance their life. How can you give them power. This may feel counter intuitive, as you may be revealing your trade secrets, but I assure you that by dropping a few breadcrumbs here and there, it will lead back to the source and you will have created a repeat customer and consumer of your content.
We're all looking for long lasting relationships, even when it comes to where we buy our favorite jeans. We want to trust not only the quality of the goods, but the quality of the experience.
Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of other people. That engagement is at the heart of social media, and without it, you're left with a megaphone and no one to hear you. You have the opportunity to interact with customers from all over the world—including those who are right down the street—on a huge scale. If a current or prospective customer has something to say to you or about you, you now have the ability to respond immediately.
Communication is how we all build relationships and this is how social media has connected businesses with their consumers. These relationships are what keep customers coming back, increasing both loyalty and retention. If those customers become advocates and increase your word-of-mouth presence, you'll start seeing amazing returns.
Meeting your client's expectations is the first step in getting them to like you and once they like you they begin the journey from love to defend and will begin to advocate your work and defend your brand! This should be our goal in small business, to create marketeers - who do our marketing for us, but we must reward their efforts with personal care and a little extra added affection.