Good employees make all the difference in a company’s culture, productivity, and growth. Yet a growing number of companies are struggling to attract and retain talent. While the causes of recruiting challenges are complex, especially in the wake of the COVID-19 pandemic, many employers are hindered by their own outdated recruitment practices.

Selecting a community in which to start or relocate your business should be a thoughtful undertaking. More and more people are leaving big city life for smaller towns and a more rural feel. But is that good for your business?

Here are some quick tips and resources that will help you with everything from launching your nonprofit organization to raising funds and managing your new team! For all your non-profit management needs, contact us!

In 2021, we’re shifting to a post-pandemic mindset. Small Business owners are regaining confidence in the economy, and beginning to plan for life to go back to a version of “normal.” Are you ready?

How do you create a profitable business? How do I start a business from scratch? What mistakes should I avoid?

Learn from our mistakes! Northern Wisconsin Business Consultants Marketing Firm

Your brand logo is, in essence, the face of your small business. It’s a seemingly small element that conveys multitudes, from your industry and USP, to your brand personality and ethos. Creating a logo is easy, but creating a good logo is hard. It requires time and consideration to get right, and your logo will go through several iterations before you find the right fit for you. Read on for some useful tips to help you create a logo that works for your brand.Northern Wisconsin Branding Agency and Marketing Firm Logo and Branding Design James Stokes

What is mobile-first indexing?

When Google crawls a webpage to render and subsequently index it, it looks at it from two perspectives: that of a mobile device, and that of a desktop device. As more an more users are moving away from Desktops and towards mobile devices, it is impartitive that your design and overall UX is for mobile. Google cares and so will your traffic.

Brand Strategy // Logo Design // Website Design // Content Marketing Video for Wisconsin Farm to Table Website located in Amherst Junction, Wisconsin 

Central Wisconsin Library Branding // Logo Design

Before you start marketing, understand who you trying to attract to your band. A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy.

Jantsch, J. (2006). Duct tape marketing: The world's most practical small business marketing guide. Nashville, Tennessee: Nelson Business.  

Not sure where to start with social media marketing for small businesses. Here are a few suggestions to get you building a foundation for your online marketing campaign. 

12 Ways to Improve your SEO

Create advocates for you brand!

Where should you focus your marketing energy!?

Tell your Story! The value of your own voice.

Digitial Marketing - Better Understand Social Media